Tropicana Trop50® Serves Up Juicy Conversations between Girlfriends
Tropicana Trop50 is unveiling a humorous new advertising campaign starring two-time Emmy nominee and Tony Award-winner Jane Krakowski. In the “Girlfriends” campaign, Krakowski and a trio of girlfriends...
View ArticleNestlé and Jamba Juice Team Up to Release Their New All-Natural Energy Drinks
Energy drinks with a super healthy touch—that’s what the world is waiting for and what US consumers are about to receive in just a couple of months. Nestlé USA, part of Nestlé, S.A., once of the...
View ArticleJamba Juice to Offer a Healthy Slice of Fruit to Local Schools with ‘It’s All...
Jamba Juice is teaming up with the National Gardening Association (NGA), the USA, to provide grants to local schools to plant fruit trees as a fun, innovative way to promote nutrition education for...
View ArticleNew Innocent Carafe Designed with Family (and friends)
The Family (and friends) studio has designed PET carafes for a new range of Innocent Drinks’ ‘not-from-concentrate’ juices, with all new label graphics developed by B&B Studio London. The range...
View ArticleJamba Juice Is on the Lookout for ‘Ambassadors of Wow’
Jamba Juice Company announced the launch of its ‘Ambassadors of Wow’ campaign across the U.S.—a year long contest to find a group of 100 local ambassadors, eight of which will be chosen to become...
View ArticleSiebertHead Bottles Tropicana ‘Lemonades’
SiebertHead, the London and Warsaw based brand and packaging design consultancy, has designed new PET bottle structures for PepsiCo Tropicana’s launch this month of the new ‘Still Lemonade’ drinks...
View ArticleJamba Juice Teams up with Sport Celebs for a Healthy America
Jamba Juice Company launched the ‘Team Up for a Healthy America’ campaign teaming up with national partners in a united commitment to help raise awareness of the America’s obesity epidemic. Jamba...
View ArticleRaison Pure Created an Embossed Glass for Looza
Raison Pure designed a textured glass to highlight the fun and tasty fruit nature of Looza, the Belguim brand of fruit juices and nectares. Photo: Visuals and an embossed glasss for Looza The agency...
View ArticleStarbucks Has Acquired Evolution Fresh
Starbucks has announced the acquisition of Evolution Fresh, Inc, a juice company. As the Coffe Company’s healthier menu expansion has been proved to be successful, Starbucks plans to develop the Health...
View ArticleTropicana Has Illuminated London with the Trafalgar Sun
On January 23, Tropicana turned central London into a bright and light place that was aimed to smooth over cold winter days in the Trafalgar Square area. Photo: the Trafalgar Sun, from Tropicana...
View ArticlePepsiCo Encouraged Chinese Consumers to ‘Bring Happiness Home’
Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China...
View ArticleAesop Crafts New Visual Story for Ribena
Aesop, the brand storytelling agency, has created packaging for GSK’s biggest drinks launch for 20 years, Ribena Plus, which goes on sale this week. Its launch signals a new era for the market leading...
View ArticleOrchard Pig’s Playfulness Splashes in Its Revamped Identity Created by Blue...
Cider and juice producer Orchard Pig is unveiling a new look designed by brand design specialist Blue Marlin. The brand’s identity was redesigned to help the artisan brand move into the mainstream and...
View ArticleIdentica Designs the UK’s First Ever Range of Chilled, Organic Drinks for Kids
PIP Organic, the company specialising in 100% pure, healthy and organic juices have announced the launch of PIP Kids, a new range of chilled drinks especially designed for children and young adults....
View ArticleSlice Design Has Developed a New, Natural Look for Juicy Drench
First launched in 2009 with a ‘Smart Hydration’ positioning, Slice Design was asked to redesign Juicy Drench for consumers looking for a smart and natural choice in refreshment. Consumers felt the...
View ArticleStarbucks Makes a Double Hit: Seattle’s Best Coffee Debuts Its New Coffee...
Global coffee chain Starbucks added two new elements to its rich business picture on Monday, March 19, both of which refer to the company’s affiliates. Yesterday, Seattle’s Best Coffee opened its first...
View ArticleCampbell Soup Has Introduced a New Range of Sparkling Juices
Campbell Soup Company has introduced a new product line, the carbonated V8 V-Fusion Sparkling juice drinks that “plus the benefits of fruits and vegetables”. Photo: V8 V-Fusion Sparkling juice drinks,...
View ArticlePOM Wonderful Quotes FTC in Its New Provocative Ads
POM Wonderful, the pomegranate juice brand has launched a provocative campaign giving a response to the Federal Trade Commission’s complaint that the brand has highly exaggerated the healthy qualities...
View ArticleAesop Developed Livery for Ribena Light
Brand storytelling agency Aesop developed a crisp and fresh packaging for the low-cal Ribena Light juice. The new ‘airy’ packaging, which has been already launched across the UK, is to attract more...
View ArticleTropicana Has Collaborated with Fashion Designer Richard Nicoll to Launch...
PepsiCo taps a fashion designer and uses high-end apparel to promote its new product in the UK. To support the UK launch of Trop50 from its Tropicana line, the company has teamed up with London...
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